NYT David Carr worried about Glenn Beck’s ratings

*****

  • Glenn Beck – 1,929,000
  • MSNBC – Chris Matthews Hardball – 728,000
  • CNN – Wolf Blitzer Situation Room – 735,000

*****

David Carr, New York Times, sounds like he’s been sucking on some sour grapes.  He writes a lamentation about some “worrisome erosion” of the Glenn Beck Program at 5:00 p.m. daily, but it is more wishful thinking, I do believe.

He calls his piece “The Fading Power of Beck’s Alarm” and it is pretty much summed up in the following paragraph:

But a funny thing happened on the way from the revolution. Since last August, when he summoned more than 100,000 followers to the Washington mall for the “Restoring Honor” rally, Mr. Beck has lost over a third of his audience on Fox — a greater percentage drop than other hosts at Fox. True, he fell from the great heights of the health care debate in January 2010, but there has been worrisome erosion — more than one million viewers — especially in the younger demographic.

Put another way, his ratings are sinking and Fox is, he surmises, going to dismiss him.  Oh, well.

I will say that I am a little weary of All the “news.”  Total overload.  The spectacle in Wisconsin is so thoroughly disgusting, I have disengaged entirely from the television.  And that is really saying something.  I have had enough.

And Mr. Carr and his brand of “reporting” is a major reason why it is useless to listen, watch, or read what others have to say about any given situation.  He has written a story based on a fabrication.  The entire message from the headline on down was that Glenn Beck’s ratings were tanking.  I don’t know what his top numbers were, but according to Mr. Carr’s calculations of losing a million viewers, that would put him up to 3 million, but I wouldn’t call nearly 2 million viewers a “worrisome erosion.”  Oh, and by the way, the 100,000 attending the Restoring Honor rally was more like 500,000.

[I just checked and there was a point in 2009 when Beck did have more than 3 million viewers.  That is amazing at an odd hour like five p.m.  So Mr. Carr was right in saying he has lost about a million.  Still, he still has more than the others put together.]

Here’s the “By the Numbers” Nielsen ratings for the 5:00 o’clock hour on Thursday, March 3, 2011, the last available numbers:

  • Glenn Beck – 1,929,000
  • MSNBC – Chris Matthews Hardball – 728,000
  • CNN – Wolf Blitzer Situation Room – 735,000

Posted:  03.06.11

8 Comments

Filed under Media, Uncategorized

8 responses to “NYT David Carr worried about Glenn Beck’s ratings

  1. anon

    Last Wednesday, as he grabbed all the disparate strands from around the globe and tied them into a great, grand bow of doom, he ambled alone between various blackboards, each jammed with portentous bullet points. He often looked away from the camera into a middle distance as he spoke of a calamity that only he can see.

    “He was the befuddled everyman and something entirely new, but the longer people have listened to his ranting and raving, the wearier they become. Now you are just getting down to diehards. I mean, how many people were in the Waco compound at the end? A couple of hundred?”

    http://www.nytimes.com/2011/03/07/business/media/07carr.html?pagewanted=2&src=ISMR_HP_LO_MST_FB

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    • Anonymous

      Waco? Compound? Seems like he could do better than that ridiculous comparison, when Bill Clinton and Janet Reno had men, women, and more than 20 children slaughtered.

      But who made that over-dramatization of comparing a tv program to a massacre? Why, none other than the famous and renowned writer David Von Drehle of the once-relevant Time magazine. Who? Oh, that’s right – nobody’s ever heard of him.

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  2. bellalu0

    “During the second half of 2009 Time magazine saw a 34.9% decline in news stand sales. During the first half of 2010 there was another decline of at least one third in Time magazine sales. In the second half of 2010 Time magazine newsstand sales declined by about 12% to just over 79 thousand copies per week.”

    There’s a sucking sound for you.

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  3. Bella ,

    Beck’s numbers fell off after the November Mid Term elections- predictably. They will pick up as we gear up for the 2012 elections, and the “sky is falling at fox news network” author of the above article knows it. -Look at what happened to CNN and MSNBC’s viewership after Obama won. They dropped off, people got what they wanted out of the political coverage, and went back to ignoring politics. The war on Fox News actually increases Fox News ratings. So good job David Carr I guess.

    Why Geroge Soros has inserted himself into the cable news wars is the big question. I mean really even network news has seen a huge decline in viewers. There are probably too many cable news networks for the size of the market. If I had to guess Glenn Beck is on to something when he said MSNBC is on a death watch. Why is it still branded MSNBC? Microsoft hasn’t been involved in the network for a very long time. Comcast needs to re brand.

    News Junkies are a finite group – Ask MSNBC you can’t replace viewers you lose -repel. SEE Imus took his audience with him, by creating new ones. MSNBC and CNN repelled more viewers by attacking Middle Class Americans aka Tea Party Members. MSNBC got rid of Olbermann – I am no fan but that has them circling the drain now.

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  4. bellalu0

    Ree, I’m not sure they yet realize they ate their viewers for lunch by their treatment of middle America. I think even the regular demographic is getting a little tired of it. I know I am weary of it all, Fox included.

    But you are right, it’s just a lull before the storm of election 2012. We don’t need the brainwashing, there are other ways to get the news and all you need is a voting booth when the time comes. Do they know how irrelevant they really are?

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    • Bella

      The hard left can’t course correct. We are reading, and hearing out of Europe that “Political Correctness” is out – it’s a no winner. This side of the pond they are attacking Rep King for mentioning the elephant in the room on radicalization of American Muslims. We have heard Europe is giving up on their Socialist Democracy model. Over here in American their counterparts are full steam ahead. Why? The hard left has a “Conformist” problem. That’s why there is no real change happening on MSNBC.

      I noticed that CNN has a new ad out to compete with MSNBC. MSNBC’s ad the place for politics…I think that’s their sound bite now CNN is running something similar about their “political” coverage.

      CNN and MSNBC are not even competing for the larger demographic. They are competing for 22% of the entire demographic, that watches cable news. Why do they limit themselves to “Sliver” and not the whole pie? They are not flexible – they can’t adjust – because they can’t go off the Progressive reservation – they have to keep to their script. It doesn’t seem to matter that they can’t influence public opinion anymore. Ayn Rand warned all about this phenomena and what would happen if these people got into positions of power.

      21% of Americans identify Liberal, out of that percentage only a smaller demographic identifies “progressive” The network news, CNN, and MSNBC are being run on a progressive model by the suits and producers, programmers, but the progressive model is being exposed and it’s crumbling SEE NPR….so what are the network news outlets plan b? They don’t have one, they are just going to bleed lost ad revenue. They are supposedly chasing a young demographic that impulse buys on whatever they introduce to it 🙂 We have something like 15% real unemployment, un Godly amount of housing foreclosures, and the price of gas shooting up at the pump. I promise even that young demographic they are chasing – is changing their spending habits. The credit market they have been using has been restricted etc… the network news outlets can’t adapt to the change – which brings me back to full circle “conformity” the inability of any of them to make a course correction, they are locked into the Progressive Machine too afraid to leave the safety of the herd and problem solve low ratings.

      They have been programing Democrat political propaganda so long, they forgot what the business model looks like – capitalist like Beck get it. ipso facto, they hate Beck, because he’s a capitalist.

      Truly Obama, Pelosi and Reid are all corporatist. That’s not the perception they are selling the American public, and we know how that formula works: Perception trumps Reality, and Commerce trumps both.

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  5. bellalu0

    Very good points. What is so ironic is that they are depending on advertisers who are depending on buyers. The choking of capitalism hinders the buyers, and like you said, the credit they have lived on for so long is drying up. So, in the end, their progressive/socialist/anti-capitalism will be their own downfall. Of course, there’s always the “guvment” but that is also drying up.
    It’s funny to hear the squeals about defunding NPR from the same people, even including the prez which is no surprise either. They want tax money to pay for their views to be voiced but they would love to get Fox off the air, Fox who receives no tax money. Maybe that could be the new fairness doctrine. Equal government funding for Fox. lol.

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    • Bella

      Socialism is a great idea till you run out of other people’s money, Baroness Margaret Thatcher.

      For some reason we have a crop of pols, intent on re inventing the wheel…. but the blue prints they are working off of are not the latest model – they are working off of the old Studebaker of political models 🙂

      The smartest guys in the room…God Help Us LOL!

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