Daily Archives: March 6, 2011

NYT David Carr worried about Glenn Beck’s ratings

*****

  • Glenn Beck – 1,929,000
  • MSNBC – Chris Matthews Hardball – 728,000
  • CNN – Wolf Blitzer Situation Room – 735,000

*****

David Carr, New York Times, sounds like he’s been sucking on some sour grapes.  He writes a lamentation about some “worrisome erosion” of the Glenn Beck Program at 5:00 p.m. daily, but it is more wishful thinking, I do believe.

He calls his piece “The Fading Power of Beck’s Alarm” and it is pretty much summed up in the following paragraph:

But a funny thing happened on the way from the revolution. Since last August, when he summoned more than 100,000 followers to the Washington mall for the “Restoring Honor” rally, Mr. Beck has lost over a third of his audience on Fox — a greater percentage drop than other hosts at Fox. True, he fell from the great heights of the health care debate in January 2010, but there has been worrisome erosion — more than one million viewers — especially in the younger demographic.

Put another way, his ratings are sinking and Fox is, he surmises, going to dismiss him.  Oh, well.

I will say that I am a little weary of All the “news.”  Total overload.  The spectacle in Wisconsin is so thoroughly disgusting, I have disengaged entirely from the television.  And that is really saying something.  I have had enough.

And Mr. Carr and his brand of “reporting” is a major reason why it is useless to listen, watch, or read what others have to say about any given situation.  He has written a story based on a fabrication.  The entire message from the headline on down was that Glenn Beck’s ratings were tanking.  I don’t know what his top numbers were, but according to Mr. Carr’s calculations of losing a million viewers, that would put him up to 3 million, but I wouldn’t call nearly 2 million viewers a “worrisome erosion.”  Oh, and by the way, the 100,000 attending the Restoring Honor rally was more like 500,000.

[I just checked and there was a point in 2009 when Beck did have more than 3 million viewers.  That is amazing at an odd hour like five p.m.  So Mr. Carr was right in saying he has lost about a million.  Still, he still has more than the others put together.]

Here’s the “By the Numbers” Nielsen ratings for the 5:00 o’clock hour on Thursday, March 3, 2011, the last available numbers:

  • Glenn Beck – 1,929,000
  • MSNBC – Chris Matthews Hardball – 728,000
  • CNN – Wolf Blitzer Situation Room – 735,000

Posted:  03.06.11

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